Media
The main purpose of the OverDownUnder Project is to raise the profile,and therefore, the awareness of those"under the carpet" topics of bullying, suffering from depression and the risk of suicide.
Therefore, an appearance in the media is considered a "goal reached" because more people hear, read or see the message. the intention is to sensitise rather than desensitise people to the message. Let them know there is help available and that they too can help.